Explore the silhouette, setting, and artwork details.
A Famicle graphic made to carry meaning into everyday life.
Produced to order instead of held as unnecessary stock.
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Artwork / Beyond the TurnThe design story
Made to mean something.
Beyond the Turn is for people who understand that the most worthwhile route is not always visible from the starting point.
A compass, marked path, and layered cartographic details give the artwork the character of a well-used field map. Its restrained palette keeps the adventurous message thoughtful rather than loud.
Wear it with denim, trail trousers, or a utility jacket for travel and everyday weekends. It is a considered gift for hikers, road-trippers, graduates, and men beginning a new chapter.
The complete campaign
See the piece from every angle.
Silhouette, setting, construction, and artwork—kept together as one visual story.